Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.
Why Do Search Engine Optimization?
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Service Levels
Internet search-engines are the primary vehicle by which consumers search and find what they are looking for. That means, if you are not listed on pages 1 or 2, you are simply "out of luck". If they cannot see you, there is NO OPPORTUNITY to sell. It’s a fact, Search Engine Optimization must be a necessary part of your online marketing strategy.
How Does SEO Work?
There are three major stages to a Search Engine Optimization campaign, comprised of several steps to ensure that you receive the most favorable results from search engines.
SEO Demo Video
If you want to learn more about exactly how Im Effect is able to get you to the front of the results page on all the major search engines you need to watch our SEO demo video. There are 9 major sections of this demo video that go into more detail as to what specific factors we target in our SEO services.
